All-in-one coaching platform
No credit card needed.
Sound familiar?
Nobody is listening.
You need help and nobody answers. The product keeps changing, but never for you. Here, feedback lands with the two people who build FitCentral. You get a reply, and usually a ship date.
Prices that keep climbing.
Every year the price goes up and get less attention. We publish one price in one line, and you will hear about any change from a founder first, not from your bank.
Buggy and unreliable platforms.
Servers are down constantly. Your clients notice, and it makes you look bad. David coaches real clients on it each morning, so a broken screen ruins our day before it ruins yours.
So we built the platform the other way around:
coach first, feature by feature. Here is all of it.
01 · Programs
Write a training block in minutes, not on a Sunday night.
Spreadsheet programming works at 5 clients and breaks at 20. FitCentral gives you the detail you would write by hand, then lets you reuse it across every client who needs it.
Every prescription, written your way. Sets, reps, RPE, tempo, and rest on each exercise, exactly as you would write them.
Your library, your videos. Bring your own exercises with your own demos and cues.
Start building free
The program builder
Complete prescriptions
Set reps, RPE, tempo, and rest on every exercise. Your intent reaches the client exactly as written.
Supersets and circuits
Group exercises into supersets and circuits. Paired badges keep the structure clear for clients mid-session.
Your exercise library
Build a custom exercise library with your own demo videos and coaching cues attached to every movement.
Multi-week blocks
Structure training week by week, then assign a start date to schedule the entire block automatically.
Coach notes on any exercise
Attach coaching notes to any exercise. They appear in the client app at the moment the set is performed.
Reuse everything
Duplicate any program, adjust it for the next client, and assign it. Your best work compounds over time.
02 · Training
Logging so easy your clients actually do it.
A program only works if it gets logged. The FitCentral logger is built around one job: your client finishes every set with zero friction, and you see the results in real time.
Logged means saved. Every set saves the moment it is entered. No submit button, nothing lost.
Last time, right there. Previous performance shows beside every set, so clients know exactly what to beat.
Give clients a better logger
The workout logger
Auto-saving logger
Every set saves as it is entered and syncs automatically after offline sessions. Nothing is ever lost.
Automatic PR detection
Personal records are detected on save and surfaced to the client, building visible momentum each week.
Previous performance shown
Rest timers built in
Rest timers start automatically from the interval you prescribed, holding session pacing exactly as designed.
Exercise swaps
When equipment is unavailable, clients substitute an exercise within limits you control and keep training.
Your demos and cues, mid-set
Your demo videos and written cues stay one tap away inside the logger, exactly where technique matters.
03 · Progress
Proof your coaching works, on one screen.
Retention is not a sales skill. It is your client seeing their own progress clearly enough that quitting feels like a loss. FitCentral turns scattered check-ins into one story.
Charts that tell the story. Weight and measurement trends your client actually understands.
Wearable data beside it. Steps, sleep, and heart rate pulled in next to training data.
See your clients clearly
Progress dashboard
Weight and measurements
Body weight and measurements are charted over time, turning scattered check-ins into a clear trend line.
Progress photos by pose
Photos are organized by pose, front, side and back, so every comparison is measured from the same angle.
Automatic PR history
Every personal record is stored per exercise, giving you a permanent record of strength progression.
Week vs week compare
Place any two weeks side by side to show measurable change when a client questions their progress.
Custom check-in forms
Build check-in forms with your own questions on a recurring schedule. Responses land on the client record.
Wearable sync
NEW
Steps, sleep, resting heart rate, and watch workouts flow in from Apple Health and Health Connect.
04 · Nutrition
Nutrition coaching without the second app.
Sending clients to a separate macro tracker means losing half the picture. In FitCentral, food lives next to training, so you coach the whole client in one place.
Verified food database. Real, verified nutrition data behind every search.
Targets you control. Set protein, carbs, and fat per client. They see targets, not guesswork.
Coach the whole client
Nutrition dashboard
Per-client macro targets
Set protein, carb, and fat targets per client. The app calculates progress against them on every log.
Verified food search
Search a professionally verified food database, so logged entries produce totals you can actually trust.
Barcode scanning
Scan a package with the camera or enter the number, and verified nutrition data populates instantly.
Recipes and meal plans
Build recipes and meal plans once, assign them to any client, and adjust individual items as needed.
Compliance at a glance
Nutrition compliance feeds each client summary, so drift surfaces well before the next check-in call.
Logging in seconds
Recent foods, saved meals, and quick-add entry keep daily logging fast enough to sustain long term.
05 · Habits
Accountability that runs while you sleep.
Results come from the 165 hours a week your client is not with you. Habits, streaks, and challenges keep them consistent between sessions, and show you who is drifting without asking.
Assign the behaviors that matter. Protein, water, steps, sleep, stretching, supplements, meal prep.
See who is staying consistent. Completion and streaks per client, visible at a glance.
Put retention on autopilot
Habit overview across every client
Daily habits you assign
Assign the daily behaviors that drive results, from protein to sleep, and the app prompts each client.
A streak clients protect
Streaks make consistency visible and measurable, giving clients a reason to hold the standard daily.
Challenges and leaderboards
Soon
Launch challenges with live leaderboards and let group accountability drive engagement.
Milestones on autopilot
Session counts, habit streaks, and goal milestones trigger your message automatically at the right moment.
Tasks and check-in prompts
Assign tasks such as a form video, a weigh-in, or a rebooking, and track completion without chasing.
Consistency you can see
Habit completion is tracked per client, so disengagement is visible weeks before it becomes a cancellation.
06 · Messaging
Every client conversation, in one place.
Coaching happens between sessions, in the messages. Stop juggling texts, DMs, and email. In FitCentral, every conversation lives on the client’s record, next to their training and progress.
Real-time chat, built in. Photos, videos, reactions, and read receipts.
Full history on the profile. Every conversation stays attached to the client, from the first message on.
Get out of five inboxes
Messaging overview across every client
Real-time chat
Send photos, videos, and files up to 250 MB, with reactions and read receipts built into every thread.
Group chats
Run challenge groups and team threads so community accountability continues outside your working hours.
One thread per client
Every conversation stays on the client record beside their programs and progress, in a single place.
07 · Scheduling
Your calendar, minus the back-and-forth.
“Does Tuesday work?” is not coaching, it is admin. Clients book themselves inside rules you set, reminders go out automatically, and your real calendar stays in sync both directions.
Self-scheduling inside your rules. Clients pick from slots you allow. Buffers and days off are respected.
Two-way calendar sync. Google Calendar and Outlook, in both directions.
Get your evenings back
Scheduling overview across every client
Client self-scheduling
Clients book from the app inside the availability windows you define. You set the rules once.
Google and Outlook sync
Sessions push to your calendar, and outside commitments block those slots from being booked here.
Automatic reminders
Email reminders are sent ahead of every session automatically, measurably reducing no-shows.
Recurring series
Schedule a recurring slot once and it repeats for the package. Move a single date without rebuilding.
Balances and statuses
Completed sessions deduct from the pack automatically, with no-shows and cancellations kept on record.
Buffers and days off
Set buffer time between sessions and mark days unavailable. Booking rules are enforced automatically.
08 · Billing
Bill the way you already bill. All seven ways.
Most platforms force every coach into one billing shape. Real coaches run prepaid packs, retainers, hybrids, and pay-per-session, sometimes all in the same week. FitCentral matches you.
Seven billing models, per package. Each package gets its own model, not one setting for your whole business.
Stripe and Square built in. Clients pay you directly through the processor you already use.
Set up your packages
Billing overview across every client
Seven billing models
Prepaid hard or soft stop, monthly retainer, monthly per session, online only, hybrid included, pay per session.
Stripe and Square
Connect either processor and client payments settle directly into your account, never through ours.
Depletion alerts
When a client uses their final included session, you are alerted in-app and by email to prompt renewal.
Set it per package
Clients never pay us
The client app is free for everyone you invite. Clients pay you for coaching, on the terms you set.
Balances that match reality
Remaining sessions and payment history sit side by side, so delivery and revenue always reconcile.
Connected tools, ready to use
Figures from real coach migrations completed since Jun 2026.
We ship fast
July 2026
Done-for-you migration service
NEW
June 16, 2026
Seven per-package billing models
June 9, 2026
Apple Health and Health Connect sync
Workout logger rebuilt
June 1, 2026
FitCentral client app live on the App Store
The client experience coaches asked for, approved and shipping on iOS.
Questions
Asked often. Answered straight.
Who is actually behind FitCentral?
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Two founders, and one of them is David, a personal trainer who has been coaching for close to a decade and still trains clients today. He uses FitCentral with his own roster every week, which is why it behaves like something built by a person who has actually programmed a 6am session. There is no support layer sitting between you and the people writing the code.
What do I get for $29 a month?
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Everything. Programming, scheduling, session tracking, messaging, check-ins, habits, nutrition with barcode scanning, progress tracking, groups and challenges, payments, and the client app. There is no starter plan holding features back and nothing extra to unlock later. The only variable is $1 a month for each active client.
Can I bring my clients and my programs with me?
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Yes, and you can do it yourself the day you sign up. Upload your client list as a spreadsheet, do the same with your exercise library including your video links, and bring your programs across as a spreadsheet or a PDF. Everything appears on screen for you to check and edit before it saves, so most coaches are set up and ready to invite clients the same afternoon.
What about my clients’ training history?
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That is the one part no platform hands you in a file, and it is the reason most coaches stay somewhere they have already outgrown. We move it for you as a paid service: every logged set with the weight, the reps, and the date, plus personal records and weigh-in history, landing in your account as real programs rather than a folder of old workouts.
You are a small company. Why should I trust you with my business?
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Because small is why you can reach us, and because nothing here traps you. Your data exports to spreadsheet files whenever you want it, our pricing is published instead of quoted, and there is no contract to sign. Most coaches arrived here after a bigger company stopped listening, so we built the parts that make leaving easy on purpose.
What do my clients get?
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A free app on the App Store and Google Play carrying your logo, your business name, and your colors. They open it to today’s workout with their previous numbers already beside each exercise, log their sets as they train, message you, book sessions, track habits and food, and watch their own progress build. Reminders land on their lock screen, so you spend less time chasing people.
The coaching platform built side by side
with a practicing coach. Program,
schedule, bill, and keep clients longer.
© 2026 FitCentral LLC. All rights reserved.
Made in Atlanta, GA